In 2021: How people are using technology to reconcile

In 2021: How people are using technology to reconcile


During this unprecedented time, people have quickly adapted to a remote way of work, study, and play through the use of technology.

The impact of Covid-19 has been huge – not just health-wise, but economically.

Toward the beginning of 2020, leaves were turned and we were outfitted with our fresh new goals. We never expected that by March we would be on lockdown by the public authority, just permitted to go out for fundamental things and to go to work if totally important.

The impact that this has had on our everyday way of life is huge. Many people are unable to work or are working from home, others are self-isolating and all of us should be social distancing.
Let’s take a look at some of the trends that have emerged.

Working Technology

During the government-enforced lockdown, many organizations have shifted to working remotely. This shift has increased the use of video conferencing tools and other workplace applications.
Since the outbreak, Microsoft Teams saw an outstanding 500% increase in usage of meetings, calls, and conferences

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Zoom, another video conferencing tool, has had a record level of usage.
Slack, which allows staff to communicate easily via a chat application, has seen a 40% increase in paid subscribers this quarter.
The question now is, will work ever be the same?
We may see a trend in more companies adopting their own app to engage employees, even after Covid-19 is over, due to the shifting attitudes to the way we work.

Fitness and Health Technology

With gyms and fitness centers closed many people are unable to maintain their usual fitness routines. This has triggered a rise in at-home workouts, with people turning to online classes to keep fit.
Some fitness chains have sprung into action to offer lockdown-friendly online classes.

Celebrity nutrition coach Joe Wicks has been hosting free P.E. classes for kids on his YouTube channel, live at 9 am Mondays to Fridays. On his website, Joe said: “With the schools closed and with us all spending more time at home, it’s more important than ever that we keep moving and stay healthy and positive.” His first class has had almost 5 million views on Youtube.


Health and fitness apps have come up with new alternatives for people to remain fit while they stay indoors to prevent the spread of coronavirus. Apps such as CureFit and Fitter have introduced live workout sessions for users on their apps as well as on social media platforms, witnessing decent traction.

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Online Grocery

The online grocery market has seen a massive growth trajectory, owing to the increasing demand among consumers as a result of COVID-19. Families, especially with infants and the elderly, prefer to stay indoors and place grocery orders online which has resulted in a massive surge in terms of the number of new users that are resorting to online applications for the delivery.
The ability to choose the time slot for delivery coupled with a reduced delivery fee on orders above a certain value is attracting more customers towards delivery business models.

Consumer psychologist Kit Yarrow reportedly said: “People are currently purchasing items based on three needs: to protect, to entertain and to connect.”

Technology: A Savior for Students

The COVID-19 has resulted in schools shut all across the world. Globally, over 1.2 billion children are out of the classroom.
As a result, education has changed dramatically, with the distinctive rise of e-learning, whereby teaching is undertaken remotely and on digital platforms.


Students can be in constant touch with their faculties with the help of online classes conducted through Skype, Zoom, google hangouts, google classroom, etc.
It is also a wonderful opportunity for every academician and researcher to create their own OERs (Open Educational Recourses) which not only serves the purpose of students for education but also serves as a catalyst in enhancing professional self-image.

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Technology in Entertainment

Without any outdoor entertainment, the lockdown has led to more people inadvertently realizing the convenience of OTT, which has already created a shift in the way content is consumed on a day-to-day basis.
OTT platforms like Hotstar, Amazon Prime Video, Zee5, AltBalaji, Sony LIV, Voot Select saw a substantial rise in viewership and app downloads during the lockdown period. Khabri – India’s first and fastest-growing digital audio platform providing content in the regional language, has seen a 100% increase in app engagement during the lockdown.

Technology In-Game Space

During the Covid-19 lockdown, the online gaming market in India has witnessed a skyrocketing increase in user engagement. Various gaming platforms in India include Paytm First Games, WinZO Games, Hitwicket, Gamerji, and Rummy. Paytm First Games has witnessed a 200% growth in its user base. Also, the company is targeting 100 million users in the next 6 months.

Technology In Stock Market Investing

Over the last few months, it has been noticed that capital markets have emerged as a medium of earning higher interest in the long-term. While technology may have disrupted a lot of businesses but technology adoption in the broking industry has gone quite well for broking houses. Leading broking houses like Angel Broking, Zerodha, IIFL, and others have reported a rapid rise in the number of clients, as more investors decided to tap the stock market as they stayed indoors and got more free time to follow the market which in fact, has also given a rise to trading volumes.

In an article by Buzzfeed, Jennifer Christie, Twitter’s head of human resources said: “People who were reticent to work remotely will find that they really thrive that way. Managers who didn’t think they could manage teams that were remote will have a different perspective. I do think we won’t go back.”

The Covid-19 outbreak has accelerated our move online without closing the digital divide. It’s given a huge boost to the profits of Big Tech at a time when governments around the world were considering how to rein it in. And it has made the state a bigger part of all of our lives.

Read More:- Adapt to technology

Utkarsha19

I am a competent & dedicated individual with core skill in Digital marketing. I am looking for new opportunities in this field. Wherein I could utilize my skills & contribute towards the organizational objectives.

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